BACK TO TOP
existing member | become a member | login 
Pepsico/Gatorade

Pepsico/Gatorade

Packaged Beverages

In early summer of 1965, a University of Florida assistant coach sat down with a team of university physicians and asked them to determine why so many of his players were being affected by heat and heat related illnesses. The researchers – Dr. Robert Cade, Dr. Dana Shires, Dr. H. James Free and Dr. Alejandro de Quesada- soon discovered two key factors that were causing Gator players to ‘wilt’: the fluids and electrolytes the players lost through sweat were not being replaced, and the large amounts of carbohydrates the player’s bodies used for energy were not being replenished. The researchers then took their findings into the lab, and scientifically formulated a new, precisely balanced carbohydrate-electrolyte beverage that would adequately replace the key components lost by Gator players through sweating and exercise. They called their concoction ‘Gatorade’. Gatorade and Gatorade Sports Science Institute continue to search for and study new and innovated ways to help athletes improve performance by facilitating proper hydration and nutrition. From the lab testing of athletes, to new flavor and delivery system development, to the publication and distribution of scientific research, the Gatorade Company and the GSSI perpetually strive to advance their collective mission of enabling athletes to always perform at their peak.

View Gatorade’s Protein-Shake Website

For Rebate Details, Catalogs, Sell Sheets and more:

Sign up to become a Royal Buying Group Member.

Become a Member Today.

Contact RBG and learn how we can help make your business successful. It's Easy!

GET IN TOUCH
Royal Buying Group, Inc. | Site Map | Privacy Policy | Copyright © 2017 All rights reserved