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Royal Buying Group, Inc. Provides Value To Its Members
- Single Source of Communication one call provides retailers with all the information they need regarding programs and resources.
- Promotional Development provides retailers with best programs available to chain accounts during key promotional periods.
- Coordination of Programs manufacturers, distributors and retailers all working together to deliver the right products to your consumers.
- Optimum Timing coordinating products promotions with demand to maximize profit potential.
- Consistency establish price, promotion and products to compete with larger competitors.
- Execution our marketing team has combined over 100 years of C-Store experience to help deliver on the best strategies for today's independent retailer.
- Market Support manufactures and distributors provide substantial materials available to retailers only available to large chain accounts and market leaders.
- Wholesale Price Comparisons our staff can provide retailers with detailed price comparisons of products and show savings through participation in RBG programs.
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Cigarette Program
- Maximize Rack Dollars Increase Flex Funds Chain Market Share - Minimize Total Facings
- Management of Total Cigarette Category by: Negotiating rack placement dollars with all primary companies and provide favorable signage requirements
- Plan-o-Grams eliminates the need to try to negotiate individual programs with the major Cigarette companies. Provides up to 3 companies to maximize retail sales and profits.
- Conduct Buy-Downs monthly promotions available only to large chain accounts and Royal Buying Group, Inc. members.
- Track volume provides comprehensive sales data for maximum allowances.
- Promotional Activities optimum use of flex money available only to special negotiated programs.
- On-going Legislative Negotiations and Testing
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Vendor Program Negotiations
- Chain Pricing - RBG offers special pricing to our members that reflect the significant buying power that only a chain representing hundreds of stores can provide.
- Rebates - are negotiated and dispersed through a sophisticated RBG computer program that tracks purchases through wholesaler and distributor programs only available to large chain accounts.
- Placement Allowances - manufactures spend millions of dollars annually to insure that their products are available at your store. RBG negotiates allowances and monitors compliance to maximize payments.
- Bill Backs - manufactures use bill backs as a way to reward retailers for purchasing products. RBG insures that payments are credited correctly to retailers accounts.
- Growth Incentives - provides retailers with incentives to sell additional products. RBG monitors retailer's base to provide valuable information to manufactures for payment of growth dollars.
- Grand Opening Packages- RBG provides suppliers with valuable information to provide the most impact for retailer Grand Openings and Remodels, including free products, giveaways and grand prize drawings.
- Guaranteed Products - utilizing RBG's size to gain additional market availability of seasonal products and hard to find items.
- Sales Tracking Capabilities - RBG provides state of the art web enabled sales tracking, through the most comprehensive up to date software.
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Category Management
- Sales and Market Research - RBG utilizes extensive market data to maximize sales and profits and reduce inventory.
- Space to Sales Allocation - through market analysis provide specific allocation of shelve space to dollar sales. Proven to reduced out of stock situations and provides optimum profits.
- Market Specific - RBG can provide statistical data in particular markets from reliable industry sources.
- Maximize Rebate Returns - only through RBG can retailers take advantage of large chain programs and lower overall cost of goods.
- Increase Store Sales - having the right products at the right time on your shelves will increase inventory turns and eliminate out of stocks to improve overall store sales.
- Track Industry Trends - RBG attends all of the major industry trade events each year and participates in many industry seminars providing it's members with the latest trends and information available.
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Marketing Support
- Monthly Promotional Offerings - RBG offers products and services that provide incremental sales, values and profits, using large chain store strategies. Including new products and programs that would interest it's members.
- Monthly Phone Communications - each month a RBG representative will place a courtesy call to each member offering select products and information on new products and programs. RBG representatives can be a resource for questions regarding any industry issues and concerns.
- Monthly Feature Program - select retailers receive 2 promotions each month that provide incremental sales and allow for promotional opportunities at member locations.
- Point of Sale Material - RBG negotiates special material for use in promoting special programs.
- Royal Reward Program - each month several retailers will be chosen at random to identify the Royal Rodney promotion, if the retailer identifies the offering they will be entitled to special rewards offered by participating suppliers.
- Website - RBG will provide links, information and report capability to its members through www.royalbuying.com
- Annual Vendor Programs & Merchandising Guide - each year RBG will negotiate a host of programs offered only to RBG members. These programs will list specifics of manufacture, wholesalers and distributors programs and are only available to large chains accounts and members of the Royal Buying Group, Inc.
- Plan-o-grams - RBG will do extensive industry research to optimize retailers space and provide maximum profits.
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Information & Technology Systems
- Velocity Tracking - RBG has a proprietary tracking system that has taken over 5 years to develop that provide the most complete details of each members purchases.
- Rebate Submission & Disbursement - through RBG's proprietary program members are assured of receiving all of the rebates and , allowances that have been negotiated.
- Web Site -RBG extensive resource to the c-store industry, providing members with the latest resources and information available including, links to manufacture programs.
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